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7 RULES TO LIVE BY WHEN MAKING YOUR DEMO REEL

By Marci Liroff

When I first started teaching actors about the business and how they can empower themselves, it was common to see demo reels that ran between 5-10 minutes long! Now it’s more common to see 30/60/90 second reels.

My, how times have changed! I imagine the next time I write about this topic it’ll have changed again. Can’t wait to see what’s next!
1. Here’s the skinny. Get your footage uploaded electronically so it can be easily viewed. Edit a demo reel which has clips from all your work woven together. Here’s the key and it’s one of the biggest mistakes I see actors make with their demo reels: Front-load your reel with your strongest footage. By ‘strongest’ I mean the footage that features YOU. If you’re in a scene with Will Smith but it’s really his scene and it barely features you, you’re gonna look like a background player and aren’t going to impress anyone. In fact, you’re going to get lost in that footage. Don’t use scenes where the other person is out-shining you in the scene.  You want the viewer to be riveted to YOU. Yes, I’m very impressed that you actually got cast in a scene opposite Will Smith – that is actually a big deal – but if you come off looking like an extra in the scene, I’m not gonna be so impressed. Unfortunately, when I play demos for producers/directors/and executives – they mostly have the attention span of a gnat – and will only watch the first few moments, unless you’ve really caught their attention – so make your opening great. Don’t go on and on in those photo montages with music in the background in your opening. If you’re going to do that, I suggest it be no longer than 7 seconds. Or better yet, do that montage at the end. Get to a great scene in the opening where you’re speaking. I’ve seen so many demos where I can’t even tell who I’m supposed to be watching because there are so many actors in the scene.
2. It’s quality, not quantity. At the very least, make sure it is of broadcast quality in both picture and sound. Don’t put poor quality footage on your reel – it only makes you look bad…really bad! With so many actors self-producing content these days for their reels, remember it has to look just as good as the footage we’re seeing on television and in the theaters. If the quality is “less than” it reflects on you. Have someone with an objective eye (not a family member or good friend) go through your reel to help you edit. Be discerning. Imagine you’re the buyer. You don’t need to put something on your reel just because you were in it. It’s got to be great footage. If it doesn’t show you in the best of light – don’t use it.  If it looks homemade (like so much of the self-produced content I see) don’t use it! I’d rather see no footage than bad footage. You can’t put the toothpaste back in the tube!
 
3. Use your best footage first and your newest footage at the top of the reel.  I suggest you do not go too far back into your repertoire – if you’re pushing 50, the scene when you were 20 will only confuse people and sorry honey, you’re not that guy anymore!
4. When you’re editing a demo reel, I suggest you do a separate comedy reel and a separate drama reel. If I’m casting a comedy, I want to view and show just your comedy footage and vice-versa. If we want to see your range, we can always view the other reel, but I find that most of the filmmakers I work with want to see *just* your comedy footage if we’re doing a comedy and don’t want to wade through all the drama footage on your reel.
I also really appreciate it when the clips are labeled at the top of the clip so that I know what show/movie this clip is from.
5. Some people are doing clips instead of demos. These are very useful as well. Each clip is it’s own self-contained clip that runs about 30-60 seconds. This way there’s a large variety of clips to choose from and I can pick and choose what I want to see (and send to my team). This seems to be the norm these days.
 
6. I suggest you upload your demo reel/clips to your profile page on Actors Access for easy viewing along with your resumé and photos. There’s also a great site called Cast It Talent you can subscribe to and upload pic/resume and reel/clips to your profile page and send that package to anyone who requests it.
You should also upload your reel/clips to your IMDb profile page. If you have a website, then of course your demo reel/clips are going to live there as well. If you’re going to upload your reel to a site like YouTube or Vimeo, please make sure you have your contact info easily viewable – either on the video itself or in the description below. Hell, you could post it in both places! These days, a lot of Casting Directors and comedy talent scouts are combing the web for new faces. You can’t imagine how many times I stumble across an actor’s video online and there’s absolutely NO contact info! Don’t forget to include your website, twitter name, and Facebook Page (if you have one) – this helps to market yourself across many different social media platforms.
 
7. Make it easy for people. I really don’t like receiving large files to my email from ‘You Send It’ when I’m working on a project. I just don’t have the time to download these files – remember, it’s not just your video file, it’s literally hundreds of them. You want to make it really easy for people to view your reel. Send an easily clickable link.

To read a version of this article on BackStage.com click here!

 
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Glad you’re here!
Marci
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