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True Confessions of a Casting Director

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By Marci Liroff

What did you do for your career this week? Seriously, what have you done? I ask this question at the beginning of every class in my three-night Audition Bootcamp series of classes. What, exactly, have you done this past week to further your career?

The class responses vary from “I got new headshots taken” to “I checked breakdowns and submitted myself on three projects” to “I took a workshop” or “I had an audition.” It also counts if you do this: “I went down to the bus station to observe people.” This exercise each week keeps students accountable within the class, with their peers, so that they will hopefully be motivated to do several things each week to further their careers. Also, in so doing, we share useful information like online tools, websites, and other resources.

The peer pressure alone makes sure that they have something to report each week! During these weekly discussions, I realized that I hadn’t been practicing what I preach. Remember that as an independent casting director, I have to look for work, too. I’m out there like you are—auditioning for the role of the casting director. It struck me that I’ve become more than a little burnt out looking for my next job. As an actor, you must feel this way, too, at times.

This weekend I went out of town on a much-needed getaway with friends. I had just put my 10-and-a-half-year-old dog down and was quite blue. Because my brain was over-exhausted and not very clear, I forgot to bring my computer and iPad. When I arrived, I went into a kind of mini meltdown. For those who know me, they know that I’m pretty addicted to technology and the Internet. I was now going to get a 48-hour, cold-turkey experience.

Funny how life conspires to make you face yourself head-on.

I remembered that balance is everything. You’ve got to have balance in your life, or you’ll become a shell of your former self, and your work will suffer. Keep your life full and stay interested in your craft. If you stop being interested in your craft, know that it’s OK to stop acting until you get your juices flowing again. You need to be living your life. You’ve got to find balance and actually have a life in order to draw experience and emotion for your work.

Finally, I realized that it’s more than OK to unplug when you need to and not feel guilty. We’re all in this together. Let’s come at our art from a healthy and joyful place.

What do you do to find balance in your life? Please share in the comments below!

Make sure to check out my new online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Glad you’re here!

Marci

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HOW TO LEARN TO LOVE SELF-TAPING

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By Marci Liroff

Self-taping your auditions—it’s all the rage. We ask you to self-tape your auditions for several reasons. Sometimes we can’t audition you live due to simple logistics: I’m in Los Angeles and you’re in Sydney, Australia. Or it’s an open call situation and we want to discover someone new and audition the masses (like the new “Star Wars” movie). I’ve also noticed several casting directors using the self-tape as their pre-read. Instead of having the actor come into their office to pre-read for them, they’re asking for self-tapes only. For me, if I’m in the same town as you are, I’d rather have you come into my office so that I can work with you.

Apparently the whole notion of not only having to act in a scene, but direct, be the grip, gaffer, and editor is a daunting task for some. I want to urge you to get comfortable with this because it has become a necessary part of the audition process these days. We’ve all heard how Eddie Redmayne self-taped his audition for “Les Misérables” on his iPhone. There are literally hundreds of these stories out there.

Several of my coaching clients and actors I’m auditioning have expressed a paralyzing fear of making these self-tapes. This surprises me because I thought being in control of the situation would be freeing—unlike in the audition room, where so many elements are out of your control. You can do as many takes as you like until it’s something you’re happy with submitting. Here are a few ways to keep self-taping from being overly stressful.

Identify what’s scaring you.
Is it the technical aspects of actually making a good-quality audition? OK, that’s easy to fix. You can spend some time learning how to do it by practicing with your camera, lighting, and a scene partner during downtime, when there isn’t the urgency of a deadline for an audition. I blogged about the technical aspects of self-taping a while ago, and it’s still one of my most-read blog posts.

Know thyself.
If you simply aren’t good at technical issues and have no interest in learning, how about taking that aspect out of the equation? It’s easy to find a friend or a service that can tape you professionally so that all you have to think about is being the actor.

You’re lost/a perfectionist/too many choices.
Next to getting thrown by the tech issues, the actors I’ve talked to say they tend to shut down when faced by the void that exists when you don’t have a casting director or director in the room to guide you through the scene. Yes, this can be daunting, but remember that it’s a level playing field because everyone is dealing with the same issue and we understand that. On the other hand, this frees you up to make your own choices and put your personal and singular stamp on the role. We want to see what you bring to the role, and nothing better shows us your instincts than the choices you make from these tapes.

Make sure to check out my new online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Please share your comments on self-taping and how you overcome any problems you’ve experienced!

Glad you’re here – Marci

 

10 Things Guaranteed To Get You Unfollowed On Twitter

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By Marci Liroff

I’ve been on Twitter since 2009 and I’ve come to think of it as my good friend. I hate it when people don’t treat my friend right. I’m so happy that there are many new people coming over to Twitter and jumping on the Social Media bandwagon.

BUT, I’ve been noticing some bad behavior that I’m sure stems from most folks just not knowing how it all works. As as social media consultant, I’m noticing that there are so many rules to proper twitter behavior and etiquette – some written and some not so black and white.

Use this guide to help you navigate the often shark-infested waters and avoid these mistakes!

1. Not using my name when you tweet about me

One of the most basic tenets of Twitter is to give credit where credit is due. If you’re talking about someone on Twitter, take an extra moment to find out if they’re on Twitter and use their Twitter name. I cannot stress this enough. This promotes connectivity amongst all of us. This way, if your followers like what you’re saying about the person they can easily follow them by clicking on their Twitter name within your tweet.

2. Clogging my newsfeed with your TWITTER HOUSEKEEPING

The term “Twitter Housekeeping” is probably one I made up. Here’s what it means. When people re-tweet your tweets or mention you in a tweet, proper twitter etiquette dictates that you respond with a “thank you” or a “thanks for sharing/RT”. HOWEVER, and this is a big however….please do not clog my newsfeed with your twitter housekeeping. The correct way to do it is this. Click on “reply” and reply directly to the person like this:

@JoeTwitter thanks for sharing!

Do NOT do this:

Thanks for sharing @JoeTwitter RT @KimTwitter blah blah blah http://blahblah.com

If you do this, then you are clogging my newsfeed with all your responses which should only be seen by the person you’re responding to. This is actually re-tweeting YOUR tweet under the guise of a “thank you”. Not good form and very annoying.

Here’s another example of Twitter Housekeeping that will get you unfollowed:

“@JoeTwitter: I finally caved in and joined twitter world!!” it’s about friggin time. So happy!

The Twitter user uses the “ symbol to RT her friend’s tweet first, then put her comment at the end. Now, why do I need to read this? She should just click on “reply” and reply back to her friend who is now on Twitter and tell her how happy she is. Why is she tweeting this out to all her followers to read?

3. Using twitter like it’s your own personal iChat or email service for all to see

If you’re using Twitter to pick a place for dinner with your friend or give directions to an event and I’m following both of you – do you know I can see all your tweets? Perhaps email or text is a better forum!

4. Still having an egg on your profile and no bio

C’mon, it’s not so hard. Upload a real photo of you for your avatar and write a short bio and include a link to your website if you have one. If you don’t do this very basic thing, people will think you’re not legitimate and professional and will hesitate to follow.

5. Having a naked picture (or some form of nakedness) for your avatar

Need I say more? I’m gonna go one further. I’ll block you if you’re following me with that nastiness! Again, be professional in this professional space.

6. Check your spelling

Take a moment and check your tweet before you send it so that things are spelled correctly and your tweet makes sense. I know we all have to comply with the 140 characters on Twitter and abbreviate and lose some punctuation, but at least try to spell things right! Along those same lines, make sure your link actually works!

 7. #FF pile-ons

Follow Friday (#FF) started as a way to thank someone for something they may have done for you or to welcome them to Twitter and help them get new followers. It was meant to introduce people to your twitter followers by telling them who they are and why they are special to you.

A good example would be the one I received from the lovely Erin Cronican today.

#FF @MarciLiroff A fellow Expert writer for @BackStage who has poise, warmth & skill as a casting director & is an amazing Twitter partner.

Now that is a genuine #FF. It has meaning, it explains why her followers should follow me and gives context.

The kind of “pile-on” #FF I see nowadays looks something like this:

#FF @marciliroff @JoeBlow @KarenTwitter @JimTwitter

It doesn’t give any context or reason WHY we should follow these people. It also puts people in a giant group – which makes me feel a little less than special. Sometimes, I’m grouped with people that I don’t even like or respect.

8. Don’t connect your Facebook status updates to Twitter

Once you start using Social Media regularly you’ll see that the platform of Facebook is ENTIRELY different than Twitter. I liken it to using your “Facebook voice” and using your “Twitter voice”. On Facebook you can talk more extensively on a topic. Because of the 140 character format on Twitter, you have to be succinct and to the point. Comment + headline + link. Bam!

Some twitter apps allow you to connect your FB and Twitter accounts so that when you tweet or FB it goes to both accounts simultaneously. This is wrong on many levels.

Your followers (audience) on Twitter is not necessarily your audience (friends) on Facebook. Your tweet or status update is sometimes not pertinent or appropriate to both. At this point in the game (although it’s changing every day) your Facebook friends don’t want to see your updates in space-saving abbreviations and the use of hashtags. Likewise, when that Facebook tweet goes onto the Twitter newsfeed it usually doesn’t fit and isn’t a complete thought/tweet. For me it shows a person who doesn’t understand the social medium platform they’re using. Another huge problem which goes back to #1 on my list, is that when your accounts are connected and you update your status on Facebook you may mention a person’s name in your update, but when it shows up on Twitter it doesn’t correctly use the all important “@” sign to identify the Twitter name of the person you’re tweeting about. Again, very bad form.

9. Using an Auto-bot to send a DM asking for something

If you do anything on Twitter that appears to be an auto-bot (meaning an automatic response NOT from a human) I will unfollow immediately. Twitter is about communication from people, not auto-tweets. Some people think it’s a great idea once we both follow each other to send a DM (direct message) to me asking me to buy something or visit their site. No thank you – I will unfollow you.

10. Beware of scheduled tweets

I know it’s difficult to be on Twitter at all times of the day. Sometimes we need to schedule tweets (I use the Buffer App) BUT – I do this VERY sparingly and monitor it closely! Here’s a great example of why it can be dangerous to use scheduled tweets. Imagine a world event – an election, a verdict that just came in on an important case, natural disasters – then your tweet comes into my newsfeed and you’re hawking your wares “Hey y’all check out my new demo reel!” – don’t you look stupid and thoughtless? I have unfollowed major accounts for doing this.

I’d love to hear your thoughts and comments on this. What do people do that drive you crazy on Twitter? It’s always good to share with the community. Leave a comment, share this blog with a friend!

Glad you’re here!
Marci
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