By Marci Liroff
I’ve been encouraging actors to get involved in social media for the last several years. Seems that they’ve been heeding my call! I’ve noticed droves of actors taking to Twitter lately. Some do it well, some—not so much.
Kevin Brockman, Executive Vice President, Global Communications, Disney/ABC Television Group spoke to me about this topic. He said, “We are very actively involved in guiding our actors and productions in the social media space. At ABC and ABC Family, after series are green–lit and before production begins, our social media and PR teams walk the actors and producers through a social media 101 that points out the potential positives and negatives in these arenas. Series spoilers are a large part of the discussion and our rule of thumb is, ask your executive producer or Publicity team before posting anything that may be a problem. Our actors, especially on our shows with mystery elements, like ‘Scandal’, ‘Pretty Little Liars’ and ‘Twisted,’ are very cognizant of this, as they don’t want to hurt the viewing experience for their fans.”
Brockman added, “At Disney Channels Worldwide, we host Talent Orientation programs that provide new actors information on what to expect from their colleagues on the Production team and from their colleagues at Disney Channel, and what’s expected of them. During the Orientation, we cover the subject of social media and reiterate to our actors and their parents that what they say and do on social media, or when communicating directly to their fans, should done with care. We remind them to “think before they tweet or post” anything, and ask them to appreciate that millions of young fans may look up to them.”
I also spoke to Dan Berendsen, writer/producer/creator of ABC Family’s hit tv show “Baby Daddy”. He said, “All five of my cast members have a significant internet presence (twitter, instagram) and are an integral part of the show’s marketing. They are the source of the show’s real social media. We acknowledge that and promote it – they are partners in the successful marketing of the show. Consequently, we talk about what information is best for them to give out and what’s not. To make it work, the actors have to be completely onboard with what you’re trying to accomplish.
Glad you’re here!