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I GET NERVOUS TOO!

By Marci Liroff

I’ve been casting movies and television for over 30 years. I’ve cast some of the most iconic and successful movies around and worked with some of the best directors, producers and screenwriters. Yet, every time I start a project I still get nervous and anxious. Every. Single. Time.

There is a very short window of time to do the “happy dance” once I get chosen to cast a movie. “Yay! I got the job!” Then comes the part where the producer or business affairs person calls my agent to make the deal, which is usually excruciating for me. Like I said, you have those nanoseconds to be happy you were picked, and then they pound you with the deal. Each year it gets harder. Seems that even after working all these years and creating a respectable “quote” (the salary I’m paid for each job), no one seems to pay attention to this anymore. They all want to get a “deal” for my services.
During the time in which they negotiate my deal I go into my usual loop of anxiousness. The damn voices in my head start chanting in chorus, “I have no idea how to cast this. They’re all going to find out I don’t know what I’m doing! How will I find all these actors?!”
Then the first day of work comes and I’m getting set up in my new offices (I move in to the production office for all the projects I do). I’m in my element. The calls start going out and rolling in. The email starts to explode. My staff and I are brainstorming. Ideas are flowing. It’s all coming together and I realize, “I got this.” It’s as simple as that. Once I start the process, all the anxiety and doubt quiets down and I realize I do indeed know what I’m doing and I’m actually quite good at it!
The wonderful actor and acting teacher Jack Plotnick describes it so eloquently to his class: “The physical sensation of what some people call ‘nervous’—i.e., your heart racing and butterflies in your stomach—is the exact same physical sensation as ‘excitement’.”

I’ve been coaching and teaching actors for the last several years. I recently let them in on this secret of mine. I realized that we all go through this when we’re waiting for our event to begin. For actors, it’s the audition or stepping on stage or in front of the camera.
I think that silly dance I do makes me humble, sharper and better at my job. Maybe next time I can teach the chanting chorus to do three-part harmony!

I’d love to hear your stories about your experiences with nervousness/anxiousness and how this article made you feel.  It’s always good to share with the community.
Glad you’re here!

Marci

EMBRACE YOUR BEAUTIFUL YOU

By Marci Liroff
A follower of mine on Twitter sent this email to me.
“As a casting director, how much of the decision on casting a role is based on looks? I don’t mean how the character is supposed to look, I mean in terms of beauty. It’s just something that’s always held me back. I don’t feel like I look the same as everyone else, because I have a few unique features that I’m not ashamed to say I’m proud of, i.e., dark red hair that can either look like fire in the sun or deep brown in the shade—and pale freckles. But having grown up being bullied I feel like all those traits are against me. I’m afraid that if I ever get my chance in a casting room, and hopefully my acting skills get me to a callback, it’d be my looks that stop me from getting the role. I was wondering if there was a certain look that’s popular at the moment. Does it help to have no freckles, and tanned skin, [and] brown hair? If so, would that affect things in an audition?”
First of all, I want to thank you for sharing this with me and being so candid. Of course, I had to reply.
No, there isn’t a certain look that’s popular at the moment. Sure, we’re looking for people who are “screen worthy”—but as you can see when you watch film and television, they come in all shapes and sizes. Take a look at Merritt Wever on “Nurse Jackie”—an amazingly funny character actor who’s also great with drama (check her out in “Michael Clayton” with George Clooney). I could continue to name hundres of actors who are not what you’d think are “beautiful” and have huge and thriving careers. Look at Bryan Cranston from “Breaking Bad”—not a traditionally handsome man, but I can’t take my eyes off him because he’s so compelling to watch.
I’m so sorry that you were bullied when you were younger. I think it’s great you’re attempting to turn it around, and I love the way you describe your attributes. But you’ve got to carry that thought through (in the acting world) and “own” it and wear it proud—just like you’ve described yourself to me. It’s those features that make you unique and not like anyone else. 
Unique is what we want. There are a lot of “traditionally” beautiful people out there, and frankly, after a while, that becomes boring to watch. As viewers we crave people we can relate to, whom we can live through vicariously.
It’s interesting to me that the words you use to describe yourself are filled with such pride and so beautiful—yet you think that these things are holding you back in the acting world and seem somewhat ashamed of these attributes. If you truly embrace them, you’ll go far.
  
I’d love to hear your stories about your experiences with your look and how this article made you feel.  It’s always good to share with the community.
Glad you’re here!

  Marci

P.S. You can also read this article on Back Stage Magazine here.

WHY ACTORS NEED TO UNDERSTAND SOCIAL MEDIA

By Marci Liroff

I’ve been encouraging actors to get involved in social media for the last several years. Seems that they’ve been heeding my call! I’ve noticed droves of actors taking to Twitter lately. Some do it well, some—not so much.

While working on the feature film “Vampire Academy: BloodSisters,” based on the best-selling series of six young-adult paranormal romance novels, I noticed some really bad behavior by a few actors; they were tweeting about coming in for auditions, and how they did on said audition. One actor simply tweeted, “Christian Ozera” (the name of one of the very exciting male characters in the book series) and the Internet went wild with rumor mongering.
To put things into perspective, this book series has a HUGE fanbase. The Facebook fanpage for the movie—which hasn’t even been made yet!—has more than 250,000 fans.
I got an email from one of my producers who asked that all casting news come from the production and that what goes on behind the scenes (i.e. who’s auditioning) should be controlled by us. The producer added that any further “leaks” would compromise an actor’s potential for being hired.
The Facebook fanpage and Twitter blew up with speculation and thousands of fans were hysterically talking about whether the actor who tweeted about auditioning for Christian was going to get the part. I had to call his representatives and suggest that this was perhaps not the most professional approach to getting the role. I knew in my heart that he had tweeted this in an innocent way, not realizing what trouble would ensue from his simple tweet.
Another actor on Twitter and Facebook who wanted one of the lead roles so badly would fan the flames of speculation and neither deny or confirm that he was being offered the part. He even created a Facebook Fanpage for his mission.
Because IMDb is actually a fan site much like Wikipedia, anyone can enter information. We hope and depend that the site actually vets the information, but an actor who was “rumored” to be in the mix, who actually wasn’t, was listed as “rumored” to be playing the role. This added to even more confusion.
I’ve seen actors fired from commercials for tweeting things like, “Hey, I just booked a (fill-in-the-blank) commercial!” Same goes for television shows. The producers, networks, studios see this sort of thing as a leak of information.  This news should ONLY come from the production if and when they see fit and in the venue that they want it to come from. If after reading this you still feel compelled to share this kind of information, you should clear it with the producers first.

Kevin Brockman, Executive Vice President, Global Communications, Disney/ABC Television Group spoke to me about this topic. He said, “We are very actively involved in guiding our actors and productions in the social media space.  At ABC and ABC Family, after series are greenlit and before production begins, our social media and PR teams walk the actors and producers through a social media 101 that points out the potential positives and negatives in these arenas. Series spoilers are a large part of the discussion and our rule of thumb is, ask your executive producer or Publicity team before posting anything that may be a problem. Our actors, especially on our shows with mystery elements, like ‘Scandal’, ‘Pretty Little Liars’ and ‘Twisted,’ are very cognizant of this, as they don’t want to hurt the viewing experience for their fans.” 

Brockman added, “At Disney Channels Worldwide, we host Talent Orientation programs that provide new actors information on what to expect from their colleagues on the Production team and from their colleagues at Disney Channel, and what’s expected of them.  During the Orientation, we cover the subject of social media and reiterate to our actors and their parents that what they say and do on social media, or when communicating directly to their fans, should done with care.  We remind them to “think before they tweet or post” anything, and ask them to appreciate that millions of young fans may look up to them.”

I also spoke to Dan Berendsen, writer/producer/creator of ABC Family’s hit tv show “Baby Daddy”. He said, All five of my cast members have a significant internet presence (twitter, instagram) and are an integral part of the show’s marketing. They are the source of the show’s real social media. We acknowledge that and promote it – they are partners in the successful marketing of the show. Consequently, we talk about what information is best for them to give out and what’s not. To make it work, the actors have to be completely onboard with what you’re trying to accomplish.

Historically, “leaks” and “spoilers” are more likely to come from the studio audience and the extras. There is almost no way to shut that down on a show that’s filmed in front of a live audience – other than to ask people not to ruin the surprise for everyone else.”
 
Of course, I understand the feeling we all have these days to share news within our community of followers on Facebook and Twitter along with your website. I suggest you share it after the project is completed and only when it’s about to air. Another thing to do so that you feel connected is to say something benign like “Auditions went GREAT today! I was so prepared!” That way, nobody gets hurt! 
I’d love to hear your stories about your experiences with Social Media and your interactions. It’s always good to share with the community.
Glad you’re here!
 
Marci
 
 
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