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WHY ACTORS NEED TO UNDERSTAND SOCIAL MEDIA

By Marci Liroff

I’ve been encouraging actors to get involved in social media for the last several years. Seems that they’ve been heeding my call! I’ve noticed droves of actors taking to Twitter lately. Some do it well, some—not so much.

While working on the feature film “Vampire Academy: BloodSisters,” based on the best-selling series of six young-adult paranormal romance novels, I noticed some really bad behavior by a few actors; they were tweeting about coming in for auditions, and how they did on said audition. One actor simply tweeted, “Christian Ozera” (the name of one of the very exciting male characters in the book series) and the Internet went wild with rumor mongering.
To put things into perspective, this book series has a HUGE fanbase. The Facebook fanpage for the movie—which hasn’t even been made yet!—has more than 250,000 fans.
I got an email from one of my producers who asked that all casting news come from the production and that what goes on behind the scenes (i.e. who’s auditioning) should be controlled by us. The producer added that any further “leaks” would compromise an actor’s potential for being hired.
The Facebook fanpage and Twitter blew up with speculation and thousands of fans were hysterically talking about whether the actor who tweeted about auditioning for Christian was going to get the part. I had to call his representatives and suggest that this was perhaps not the most professional approach to getting the role. I knew in my heart that he had tweeted this in an innocent way, not realizing what trouble would ensue from his simple tweet.
Another actor on Twitter and Facebook who wanted one of the lead roles so badly would fan the flames of speculation and neither deny or confirm that he was being offered the part. He even created a Facebook Fanpage for his mission.
Because IMDb is actually a fan site much like Wikipedia, anyone can enter information. We hope and depend that the site actually vets the information, but an actor who was “rumored” to be in the mix, who actually wasn’t, was listed as “rumored” to be playing the role. This added to even more confusion.
I’ve seen actors fired from commercials for tweeting things like, “Hey, I just booked a (fill-in-the-blank) commercial!” Same goes for television shows. The producers, networks, studios see this sort of thing as a leak of information.  This news should ONLY come from the production if and when they see fit and in the venue that they want it to come from. If after reading this you still feel compelled to share this kind of information, you should clear it with the producers first.

Kevin Brockman, Executive Vice President, Global Communications, Disney/ABC Television Group spoke to me about this topic. He said, “We are very actively involved in guiding our actors and productions in the social media space.  At ABC and ABC Family, after series are greenlit and before production begins, our social media and PR teams walk the actors and producers through a social media 101 that points out the potential positives and negatives in these arenas. Series spoilers are a large part of the discussion and our rule of thumb is, ask your executive producer or Publicity team before posting anything that may be a problem. Our actors, especially on our shows with mystery elements, like ‘Scandal’, ‘Pretty Little Liars’ and ‘Twisted,’ are very cognizant of this, as they don’t want to hurt the viewing experience for their fans.” 

Brockman added, “At Disney Channels Worldwide, we host Talent Orientation programs that provide new actors information on what to expect from their colleagues on the Production team and from their colleagues at Disney Channel, and what’s expected of them.  During the Orientation, we cover the subject of social media and reiterate to our actors and their parents that what they say and do on social media, or when communicating directly to their fans, should done with care.  We remind them to “think before they tweet or post” anything, and ask them to appreciate that millions of young fans may look up to them.”

I also spoke to Dan Berendsen, writer/producer/creator of ABC Family’s hit tv show “Baby Daddy”. He said, All five of my cast members have a significant internet presence (twitter, instagram) and are an integral part of the show’s marketing. They are the source of the show’s real social media. We acknowledge that and promote it – they are partners in the successful marketing of the show. Consequently, we talk about what information is best for them to give out and what’s not. To make it work, the actors have to be completely onboard with what you’re trying to accomplish.

Historically, “leaks” and “spoilers” are more likely to come from the studio audience and the extras. There is almost no way to shut that down on a show that’s filmed in front of a live audience – other than to ask people not to ruin the surprise for everyone else.”
 
Of course, I understand the feeling we all have these days to share news within our community of followers on Facebook and Twitter along with your website. I suggest you share it after the project is completed and only when it’s about to air. Another thing to do so that you feel connected is to say something benign like “Auditions went GREAT today! I was so prepared!” That way, nobody gets hurt! 
I’d love to hear your stories about your experiences with Social Media and your interactions. It’s always good to share with the community.
Glad you’re here!
 
Marci
 
 

8 Ways To Survive The Dreaded Waiting Room

By Marci Liroff
You’ve prepared. You’ve rehearsed. You’ve worked with your coach and picked out the perfect outfit to wear on your audition. You’ve even arrived slightly early and found “Doris Day” parking right in front of the casting office. You’re all charged up and ready to go and you turn the corner to find 10 people sitting in the waiting room for the audition. Aargh!
I know exactly how this feels because I have to interview/audition like you do for a job sometimes. When I come to an office to meet a producer or director and I’m all pumped up and have to wait awhile, I get totally deflated.  All my energy and enthusiasm gets sucked out of me. Here are a few things you need to do to protect yourself from the elements and stay in your creative zone to do your best work.

1. Be on time and expect to wait.  Many times, the director/producer will show up late and screw up my meticulously scheduled day. Or we get stuck on a time-sensitive phone call about securing financing for the project. You may have to wait a long, long time and we get behind. Sometimes we get WAY behind and you have to wait an hour.  It’s horrible. It’s important that you do what you need to do to keep yourself from losing your energy and it doesn’t affect your attitude – whatever it is that works for you. I recommend using headphones or earbuds because it drowns out what’s going on in the room. Furthermore, if you have your earbuds in, no one will talk to you! It’s like your own form of privacy.
2. Don’t get caught up in the “scene”. There’s always that one guy/gal who’s bragging about all the auditions they’ve been on lately. It can sometimes make you feel “less than” if you’ve only had a few in the last several months. This is where the earphones come in handy! Don’t get sucked into the weird energy that sometimes exists in the waiting room. Concentrate on your scene and your character.
3. Stand up if you feel like it. For me, sitting too long just drains all my energy and I leave it on the couch or chair. Stand in the hallway (don’t go to far so that we have to come hunting you down when it’s your turn though!). After auditioning for years, you’ll know what works for you in terms of preserving and protecting your energy and state of mind.
4. Be careful not to diss the material – you never know who’s in the waiting room. It could be a friend of the writer or the producer’s wife.  You literally never know. 
5. Try as hard as you can NOT to listen to the other actor’s audition thru the door.  It’ll make you rethink your own choices and destroy your own reading. You’ve worked hard on your audition with lots of preparation. Stick to your choices.
6. Be nice to the casting assistant.  They are my eyes and ears.  If you’re rude or abusive to them, believe me I will hear about it and not be so inclined to bring you back. This would seem like common sense, but you’d be so surprised of the stories I’ve heard from my assistants. Believe me when I tell you that they will, one day, run a studio or direct your next film!
7. Check in with the assistant when you arrive and check to see that you have the correct set of sides.  Better to find out BEFORE you come in the audition room and hopefully you’ll have a few extra minutes to get up to speed if the version of the sides has changed. 
8. Bring comfortable shoes. This one’s for the ladies. My office moves around from project to project and we sometimes get offices that are buried deep into the studio lot and parking is miles away. If you’re in high platform heels, your “dogs are gonna be barking” by the time you get to our office and all you’ll be able to concentrate on are your aching feet! Throw a pair of sneakers or flip flops in your car for the walk.
I’d love to hear what other ways you cope with the waiting room in the comments below. It’d be great to share with each other what works for you!
  
Do you have any questions for me? Feel free to ask them here!
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We welcome your comments and suggestions.
 
Glad you’re here!
Marci 
 
(you can also read this article on Back Stage Magazine by clicking here)
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