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BE PREPARED

 

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By Marci Liroff

This is a cautionary tale about preparation and research. If you’re honest with yourself you’ll save lots of heartache.

An actor sent me a message on Facebook last week – I’ve cleaned up all the typos and grammatical errors so that you can read it. Believe me when I tell you that it was chock-full of them!

“Dear Marci, I am 20 years old. Italian descent and 6ft even. I have a video reel I’ll have by Monday of next week. I would like to move forward with you and your team and be represented by you because I think we would make great work. I am seeking work. I live in Los Angeles now. So I’m available for pursuing my acting career. You’re one of the best and I follow your work. Please see about hiring me for some upcoming roles all I need is one shot!”

I replied: “Hey Danny, I think you need to do more research. I’m a casting director and producer. I’m not an agent and therefore do not represent talent. Best of luck to you!”

Two days later, at 11:30pm I got this email from the same actor:

“I’m living in my car. I trusted the wrong friend coming to LA. I can’t get an apartment or student loan from my school until Monday or Tuesday. I know this is a weird question but is there any way I can stay with you or a friend you may have for a couple days? Please let me know. I don’t know anyone in Los Angeles.”

I posted this interaction on my personal Facebook wall because I was stunned on so many levels. Who is this guy? How can he be so unprepared? How come he doesn’t know that Casting Directors don’t represent talent? Then my compassion kicked in and I started to worry for him. Poor kid coming to Los Angeles with no plan in place and no network of people to catch him when he falls. And it seems he “fell” upon entrance to our fair city.

My friends’ reactions varied. I got a bunch of comments along these lines: “So sad”, “Scary”, “Poor guy”, “Heartbreaking”. I was surprised to hear these comments from my friends though, “Does he clean?” “I have a Nigerian prince he should call!”, “Don’t feel too sorry for him, it’s probably a scam”.

This stirred up a lot of emotion in me whether it was true or not. I can’t imagine moving to a new city and not having a safety net in place. Charles Darwin first wrote about “natural selection” and British philosopher Herbert Spencer later coined the phrase, “survival of the fittest”. When you think about “making it” in Hollywood those concepts surely come to mind but it doesn’t have to be so. Doing the proper research and preparation ahead of time helps to prevent such catastrophes.

I like the concept of being a big fish in a small pond so that when you do come out to Hollywood you already have a fair amount of experience under your belt. You’ve trained, you’ve studied, and you’ve been on-set and in local theater productions. It’s easier to get your SAG-AFTRA card in a local region than in Hollywood. Hopefully, you’re also coming here with a demo reel already in progress. You’ll be adding more footage to this along the way. These days, we need to see your demo reel.

Have you made a budget? Do you truly understand what it’ll take before you make this giant leap of faith? Because Los Angeles is so spread out you’ll need a car to get you to and from your auditions. That means gas and insurance as well. You’ll need a job that will allow you flexible hours so that you can audition and take classes. Your thrival job will also need to let you go when you actually get an acting job. A safe place to live is mandatory. At minimum, you’ll need money for classes, headshots, food, gym, going to the movies/theater for research and to grow as an actor.

If you are successful enough to land an agent and/or mgr, 10% goes to the agent and anywhere from 5-15% will go to your manager depending on how you negotiate that contract. Let’s not forget Uncle Sam.

One would think planning and research would be mandatory for such a move, but I see actors come out here every day in search of “the dream” only to have those dreams dashed. Come out here a couple of times in advance of your big move and check it out beforehand. Make sure you thoroughly understand the lay of the land. Think of it as a reconnaissance mission for your future.

I’d love to hear your stories about making the “big move”. Please share with our community so that everyone can benefit from your experiences.

Leave a comment, share with a friend.

Glad you’re here!

Marci

 

 

 

 

10 Things Guaranteed To Get You Unfollowed On Twitter

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By Marci Liroff

I’ve been on Twitter since 2009 and I’ve come to think of it as my good friend. I hate it when people don’t treat my friend right. I’m so happy that there are many new people coming over to Twitter and jumping on the Social Media bandwagon.

BUT, I’ve been noticing some bad behavior that I’m sure stems from most folks just not knowing how it all works. As as social media consultant, I’m noticing that there are so many rules to proper twitter behavior and etiquette – some written and some not so black and white.

Use this guide to help you navigate the often shark-infested waters and avoid these mistakes!

1. Not using my name when you tweet about me

One of the most basic tenets of Twitter is to give credit where credit is due. If you’re talking about someone on Twitter, take an extra moment to find out if they’re on Twitter and use their Twitter name. I cannot stress this enough. This promotes connectivity amongst all of us. This way, if your followers like what you’re saying about the person they can easily follow them by clicking on their Twitter name within your tweet.

2. Clogging my newsfeed with your TWITTER HOUSEKEEPING

The term “Twitter Housekeeping” is probably one I made up. Here’s what it means. When people re-tweet your tweets or mention you in a tweet, proper twitter etiquette dictates that you respond with a “thank you” or a “thanks for sharing/RT”. HOWEVER, and this is a big however….please do not clog my newsfeed with your twitter housekeeping. The correct way to do it is this. Click on “reply” and reply directly to the person like this:

@JoeTwitter thanks for sharing!

Do NOT do this:

Thanks for sharing @JoeTwitter RT @KimTwitter blah blah blah http://blahblah.com

If you do this, then you are clogging my newsfeed with all your responses which should only be seen by the person you’re responding to. This is actually re-tweeting YOUR tweet under the guise of a “thank you”. Not good form and very annoying.

Here’s another example of Twitter Housekeeping that will get you unfollowed:

“@JoeTwitter: I finally caved in and joined twitter world!!” it’s about friggin time. So happy!

The Twitter user uses the “ symbol to RT her friend’s tweet first, then put her comment at the end. Now, why do I need to read this? She should just click on “reply” and reply back to her friend who is now on Twitter and tell her how happy she is. Why is she tweeting this out to all her followers to read?

3. Using twitter like it’s your own personal iChat or email service for all to see

If you’re using Twitter to pick a place for dinner with your friend or give directions to an event and I’m following both of you – do you know I can see all your tweets? Perhaps email or text is a better forum!

4. Still having an egg on your profile and no bio

C’mon, it’s not so hard. Upload a real photo of you for your avatar and write a short bio and include a link to your website if you have one. If you don’t do this very basic thing, people will think you’re not legitimate and professional and will hesitate to follow.

5. Having a naked picture (or some form of nakedness) for your avatar

Need I say more? I’m gonna go one further. I’ll block you if you’re following me with that nastiness! Again, be professional in this professional space.

6. Check your spelling

Take a moment and check your tweet before you send it so that things are spelled correctly and your tweet makes sense. I know we all have to comply with the 140 characters on Twitter and abbreviate and lose some punctuation, but at least try to spell things right! Along those same lines, make sure your link actually works!

 7. #FF pile-ons

Follow Friday (#FF) started as a way to thank someone for something they may have done for you or to welcome them to Twitter and help them get new followers. It was meant to introduce people to your twitter followers by telling them who they are and why they are special to you.

A good example would be the one I received from the lovely Erin Cronican today.

#FF @MarciLiroff A fellow Expert writer for @BackStage who has poise, warmth & skill as a casting director & is an amazing Twitter partner.

Now that is a genuine #FF. It has meaning, it explains why her followers should follow me and gives context.

The kind of “pile-on” #FF I see nowadays looks something like this:

#FF @marciliroff @JoeBlow @KarenTwitter @JimTwitter

It doesn’t give any context or reason WHY we should follow these people. It also puts people in a giant group – which makes me feel a little less than special. Sometimes, I’m grouped with people that I don’t even like or respect.

8. Don’t connect your Facebook status updates to Twitter

Once you start using Social Media regularly you’ll see that the platform of Facebook is ENTIRELY different than Twitter. I liken it to using your “Facebook voice” and using your “Twitter voice”. On Facebook you can talk more extensively on a topic. Because of the 140 character format on Twitter, you have to be succinct and to the point. Comment + headline + link. Bam!

Some twitter apps allow you to connect your FB and Twitter accounts so that when you tweet or FB it goes to both accounts simultaneously. This is wrong on many levels.

Your followers (audience) on Twitter is not necessarily your audience (friends) on Facebook. Your tweet or status update is sometimes not pertinent or appropriate to both. At this point in the game (although it’s changing every day) your Facebook friends don’t want to see your updates in space-saving abbreviations and the use of hashtags. Likewise, when that Facebook tweet goes onto the Twitter newsfeed it usually doesn’t fit and isn’t a complete thought/tweet. For me it shows a person who doesn’t understand the social medium platform they’re using. Another huge problem which goes back to #1 on my list, is that when your accounts are connected and you update your status on Facebook you may mention a person’s name in your update, but when it shows up on Twitter it doesn’t correctly use the all important “@” sign to identify the Twitter name of the person you’re tweeting about. Again, very bad form.

9. Using an Auto-bot to send a DM asking for something

If you do anything on Twitter that appears to be an auto-bot (meaning an automatic response NOT from a human) I will unfollow immediately. Twitter is about communication from people, not auto-tweets. Some people think it’s a great idea once we both follow each other to send a DM (direct message) to me asking me to buy something or visit their site. No thank you – I will unfollow you.

10. Beware of scheduled tweets

I know it’s difficult to be on Twitter at all times of the day. Sometimes we need to schedule tweets (I use the Buffer App) BUT – I do this VERY sparingly and monitor it closely! Here’s a great example of why it can be dangerous to use scheduled tweets. Imagine a world event – an election, a verdict that just came in on an important case, natural disasters – then your tweet comes into my newsfeed and you’re hawking your wares “Hey y’all check out my new demo reel!” – don’t you look stupid and thoughtless? I have unfollowed major accounts for doing this.

I’d love to hear your thoughts and comments on this. What do people do that drive you crazy on Twitter? It’s always good to share with the community. Leave a comment, share this blog with a friend!

Glad you’re here!
Marci

BEWARE OF THE INTERNET

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By Marci Liroff

Lately, I’m seeing a lot of your self-taped auditions, monologues, and self-produced content on public sites on the Internet. I’m all for empowering yourselves as artists by generating content, but please make sure it’s professionally made. We’re living in a time where you can easily create content and clips for your reel, but I’d truly rather see nothing than see badly crafted films and scenes. Just because you have a camera doesn’t mean you should use it. Your projects have to look just as good as the footage I’m seeing on network and film projects. Think about it for a moment. If you’re sending me clips of your homemade short film and it looks like your uncle shot it, the sound and lighting is bad and the writing is horrible— how do you think that makes you look?

In my Audition Bootcamp class the other night one of my students told a story of how she had pitched a short film to the site Funny Or Die and they were very interested. She and her crew shot the short film and when all was said and done, she pulled the plug. It wasn’t funny enough. It didn’t meet her expectations. This is a young actor and writer who is just starting out and had the wherewithal to not post her film because she didn’t think it was good enough. How brave. How smart.

When I’m casting a project I get a lot of self-taped auditions sent to me in many different forms. They come to me through Cast It Talent, YouTube, Vimeo, HighTail (formerly YouSendIt), Actor’s Access, and links to the actor’s personal website. The Internet has made it very easy to self-tape your audition from a distant location, upload it to one of the many sites available and send it to me quickly. I love that I can view so many auditions from all over the world with ease.

But, please take heed. Your auditions for my project should not be available for public consumption. They should only be viewed by me and my filmmaking team, the network, and the studio. The material (the script and audition scenes) is not meant to be viewed by the public at this pre-production stage, or frankly, ever – UNLESS approved by everyone involved on the project. You’ve heard of spoilers right? If I’m casting a project that has a top-secret script it would be extremely detrimental to the project if there were auditions popping up all over the internet which would reveal the storyline. On my last project, the producer found 3 actors who had posted their auditions for our film on YouTube and berated me because I didn’t control this better.

If you’re going to post your auditions online at these various sites that aren’t secure (such as YouTube and Vimeo) please make sure they’re password protected. It’s a very simple and easy process and only the person who’s intended to see it will be able to access it.

I always say, “You can’t put the toothpaste back in the tube”.  Make sure you’re putting content out there that represents you in the best light. (literally and figuratively)!
I’d love to hear your thoughts and comments on this situation. Has this ever happened to you? It’s always good to share with the community. Leave a comment, share this blog with a friend!
Glad you’re here!
Marci

 

 

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