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How to Market Yourself

Photo Source: Margaux Quayle Cannon

By Marci Liroff

We’re living in a wonderful time for actors. Back in the day when I started out, they’d anxiously call their answering service (this was a live person btw!) to see if they had any messages from their agent for auditions. Essentially, you would have to wait to be asked to the party.

Now, you have the opportunity to market yourself without hiring a publicist. There are so many free and/or inexpensive ways to get your name, and more importantly – your work – in front of casting directors and filmmakers. Here are some essential marketing tools.

Website

Having a website is like owning your own storefront. The basics are: your headshots, resume, and demo reel (you can also use clips). If you don’t have a proper demo reel with professional produced footage, you can use a self-tape but make sure to label it self-tape so as not to be seen as your demo reel, which is isn’t!.

If you don’t have a website yet, make sure to get your domain name as a placeholder to secure it so that no one else gets it. Personally, I stay away from GoDaddy (bad service, expensive, and the former CEO was game hunter). Other domain name sites are Google Domains, Square Space, and Name Cheap.

Social Media

There are many social media platforms to use to promote yourself, but you have to remember the proper social media etiquette. My article from Backstage was written a while ago, but my advice still stands.

Instagram – social media platforms come into fashion and others slide down the popularity list. As of publication of this article, I’d have to say that Instagram and TikTok are the clear leaders in this pack. That said, make sure you’re using these platforms to your advantage and not your detriment.

Twitter – Twitter has many uses. Here again, there’s a right way and a wrong way which will cause people to block you. Do a little research like I did when I started out to find out how to be a superstar on this platform.

Facebook– you can have your own person profile page for friends and family, and also create an acting page so as to provide some privacy along with

LinkedIn – a great way to connect with executives.

YouTube – get your own channel and post your own content. Do not post auditions here unless you’ve gotten clearance from the producers. Remember that their scripts are not ready for publication until after the project has been released. No spoilers please!

Be consistent and use your name for all your social accounts. You want filmmakers and casting directors to remember your name. Once again, if you don’t have accounts yet using your name, secure them now as a placeholder for when you’re ready to make the leap into social media.

Post cards and email campaigns

Many actors are still using postcards to send to casting directors to alert them to upcoming projects that they’ve been in. My unofficial poll concluded that most CDs throw them in the trash. Postcards have morphed into email campaigns.

Sending an email blast newsletter to CDs and filmmakers is a good idea but keep them to a minimum.

You don’t want to be clogging your potential employers’ inboxes with emails every week. If you haven’t used it before, check out Mailchimp for future campaigns.

Business cards

Business cards are still a good way to make a lasting connection once you’ve met someone. Remember that it’s not just you giving them your card, you are receiving their card as well. Make sure to follow up on that connection. You can print your headshot on the card along with a QR code to lead them to your website.

Email signature

Your email address should have your name in it – not a silly random name. Be professional – remember this is a business after all. You can get a free email signature account at WiseStamp.

Picture and resume

These are the most basic tools that you must have. Remember that your photo will most likely be viewed online on someone’s device or a small screen. Your thumbnail has to really pop so make sure it’s cropped correctly and features just your face. Your headshot should show us your essence – it’s you on your best day. Pick the right photographer for you through word of mouth, seeing their portfolio, and chatting with them ahead of time. Your resume must be accurate, formatted correctly, and updated regularly.

Subscribe to the various audition platforms:

These are but a few of the “must do’s” to subscribe to:

Actors Access, Breakdown, Casting Networks, IMDbPro

Work begets work

At the end of the day, the old adage that “work begets work” is true. When you’re starting out this is never truer. When I see a great performance I want to hire that actor, or at least bring them in for a chance to get a job.

 One of the most important elements in all of this is to always remember that you will find greater success by giving than receiving. When approaching a filmmaker you should have the attitude of “how can I make your life easier and richer”,  rather than, “What can you do for me?”

Make sure to check out my online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Warning: I grant permission to share my blog as written with no additions or deletions. Posting my blog is in no way an endorsement of another site unless you obtain my written consent.

How the Disabled Community Wants to Be Seen

Photo Source: Margaux Quayle Cannon

By Marci Liroff

This year marks the 30th anniversary of the Americans With Disabilities Act. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else.

Within the acting community, changes are happening every day. The Casting Society of America has been on the forefront of these issues. I spoke to the Equity in Entertainment Committee about their mission. “CSA is focused on amplifying underrepresented actors and empowering our members to cast authentically.  By engaging our members and the acting community alike in training events and discussions, we continue to introduce and advocate for actors in theatre, film, and television. To date, we have held open calls and training events for Performers with Disabilities, Trans and Non-Binary Actors, Native American and Indigenous Actors,  and Middle Eastern, North African, and South Asian, and Senior Actors. Creating a rich fabric of representation across storytelling in all media is of paramount importance to our organization and with the current climate, we are more focused than ever on our upcoming initiatives and collaborations that broaden our relationships with underserved groups.”

Tony Winner Ali Stroker (“Oklahoma”, “The Glee Project”) told the NY Times,

“I promised myself that I would no longer accept jobs where I would have to be carried onstage.”

“That was a boundary I needed to set for myself. My feeling is, ‘If you can’t accommodate me, then you don’t get me.’ I believe I’m worth it.”

Oscar winner Marlee Matlin (“Children of a Lesser God”) spoke to the NY Times as well “On this 30th anniversary of the Americans With Disabilities Act, we must reaffirm the fight for inclusion. We can do this by creating opportunities for people with disabilities in every aspect of the entertainment industry: casting directors, producers, writers, directors.”

I spoke with Keely Cat-Wells, an entrepreneur and disability activist dedicated to making social, systematic and economical change. Currently, Keely has a management company based in Hollywood called C Talent which represents disabled artists.Keely is currently building a major film and TV studio fulfilling the need for studio space in the UK. Zetta Studios will be the world’s first-ever studio to be fully accessible for people with disabilities, that is carbon neutral, and founded by a female.

It seems that accessibility is one of the hurdles day-to-day. How do you navigate?

Yes, there are so many doors a lot of us cannot get into… (Literally!). Being accessible, in every aspect of the word is vital for this industry to be truly inclusive and authentic. The Disability community often asks for the most basic needs and they are rarely met. Designing with us in mind is an ideal. An invitation to the party, then access to the party, and then the resources to throw our own, is the goal. We navigate hurdles with a sense of familiarity in a world that was not made for us. We adapt to our environment and we get on with it – but imagine what we could do if there was true equity!  

What kind of role would you like your clients to play vs. the roles they get offered or audition for?

I would like to see more characters that are disabled not getting a trophy for going to school, leaving the house, or ‘overcoming’ their disability or achieving through their ableist viewed adversity. Please give us storylines where we get applauded for doing something genuinely brilliant. I would like to see roles breaking stereotypes, not re-forcing the ones the world has already painted of us. I don’t believe there are positive or negative depictions just wrong or right depictions. I would like to see disabled characters playing storylines written by people with disabilities. Roles that were not intended for someone with a disability to be played by someone with a disability – where the disability itself is not what makes the person scary, inspirational, or the odd-one-out. Having a disability is a lived-in experience and not a technical skill one can learn.

With all the information out there, do you ever tire of having to educate people as to your disability?

If who I am and if my disability can change the way people think and allow them to have an epiphany or even slightly rethink what disability looks like to them, then I am satisfied. I will never be tired of using my voice, but I am certainly exhausted of those who do not listen. Education is knowledge and knowledge is power. I am privileged to be able to give people first-person knowledge, what they do with it is up to them, but I will not stop using my experience to shape the future of others. Let’s create to create change. 

Make sure to check out my online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Warning: I grant permission to share my blog as written with no additions or deletions. Posting my blog is in no way an endorsement of another site unless you obtain my written consent.

These 3 Mistakes Might Be Ruining Your Chances of Getting Cast

By Marci Liroff

Photo Source: Margaux Quayle Cannon

This is the last week of special reduced pricing. Grab your discount now by purchasing one of the steeply discounted packages or single coaching sessions and use it before the end of 2020. Check out the info here.

There are countless career land mines begging to be stepped on by an acting newbie—but that’s where people like me come in. If I can stop you from making these three mistakes below, my job here is done.

You’ve got an audition. How do you prepare? You should read through the script a couple of times or, if you just have the sides, read them through several times. Learn your lines, make distinct choices, and be ready to read for the casting director.

I can immediately tell in an audition when you’ve never rehearsed the scene with another human. I understand that everyone has a different process for preparing, and no one practice is right for everyone. That said, you cannot have a natural conversational rhythm unless you have practiced with another person. That can be done by phone or in person—however your go-to scene partner is ready. Email your sides to your father, girlfriend, whoever; just make sure you’re not reading your lines for the first time in front of the casting director at your audition. And, no, reading to yourself in the mirror doesn’t count.

Another thing I strongly suggest is to learn a scene every day, even if you don’t have an audition coming up. When an actor comes in to audition for me and says, “Hey, I just got this last night, so I’m not quite off-book yet,” I immediately tell them, “So did everyone else.” I’m not saying this to call them out or to be nasty, but to give some perspective to rejigger their thought process. Casting directors love to give you as much time as possible with the material, but sometimes we don’t get the material from the writers until the day before it shoots, leading to a rushed session. Learning a scene every day will keep your memory muscles fresh and get you in the habit of learning something on a quick turnaround.

And you won’t just need this skill for auditioning; it’ll save your ass on set, too. You’ve probably noticed on previous projects that scripts are constantly shifting and changing. Sometimes, you can spend the entire night learning your lines before a shoot, only to arrive on set the next morning and have the first assistant director hand you a set of sides with full rewrites.

If your brain isn’t already in the habit of learning lines quickly, your head will explode.

And, finally, I can’t tell you how many times I’ve seen an amazing audition, at the end of which the actor says, “Ugh! That was terrible. I’m so sorry! Can I please do it again?” Stop talking us out of liking your performance. Admittedly, we all have bad days, and actors can turn in bad performances; if you feel you’re not in the zone at the top of the scene, by all means, stop and tell us you’re going to start over. No excuses, no apologies. Just say, “I’m going to start over,” and do it. Learn to trust yourself and have confidence in your performance. So often, I see actors make great choices and bring authenticity to an audition, just to then show us that they don’t believe in themselves by expressing how much they think they sucked. Sometimes, being vulnerable and showing us your interpretation of a flawed and complex character can leave you feeling uncomfortable. I suggest you try to work through that uncomfortable feeling by embracing it as a natural human reaction to showing us your true heart; don’t apologize for it.

Make sure to check out my online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Warning: I grant permission to share my blog as written with no additions or deletions. Posting my blog is in no way an endorsement of another site unless you obtain my written consent.

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