site
stats

The Power Of Inspiration

photo(1)L-R Anne Hubbel, Tiffany Shlain, Rose McGowan, Mamrie Hart, Kamal Sinclair

By Marci Liroff

In my last column, I wrote about how my film, “The Sublime and Beautiful,” made its world premiere at this year’s 20th annual Slamdance Film Festival. Slamdance started as a ragtag festival running simultaneous with the Sundance Film Festival, and features emerging talent in films made for under $1 million. While I was there, I tried (to no avail!) to get into screenings at Sundance, but tickets are at a premium and mostly sold out—or you stand in a long line outside in the cold, only to be turned away. But then I discovered the panels! The panels at both film festivals were eye-opening. Beyond being there for my film, I found my true reason for being there: inspiration!

Inspiration can sometimes be an elusive thing, but when it strikes, it’s so powerful that you just know you’re on the right path.

The Women in Film panel at Sundance was especially inspiring. Anne Hubbell from Tangerine Entertainment moderated, with guest speakers Tiffany Shlain (founder of the Webby Awards), YouTube sensation Mamrie Hart, actor Rose McGowan (at Sundance with the short film she directed, “Dawn”), and Kamal Sinclair, senior manager of the Sundance Institute’s New Frontier Story Lab.

One of the themes repeatedly discussed was “community supporting community,” and the notion that you should not wait to be asked to the party by looking for permission to create. There are so many different ways to “crack the nut” to launch your projects, whether it be in film, television, Web series, or theater. Whatever your art is, surround yourself with advocates, put together your team of like-minded, incredibly talented, and creative people, look for your mentors, and keep your eyes open for your inspiration.

A Slamdance panel discussing short-form content had Chad Hurley (the co-founder of a little thing called YouTube!) and brothers Joe and Anthony Russo, who were at Slamdance in 1997 with “Pieces,” before Steven Soderbergh hired them to direct George Clooney’s “Welcome To Collinwood.” They then directed the pilot of “Arrested Development,” became executive producers–directors on NBC’s “Community,” and most recently co-directed “Captain America: The Winter Soldier.”

In this panel, they talked a lot about how short-form content (i.e., Vine videos, short films) can be a “point of access” to decision makers. Joe Russo says his daughter doesn’t watch comedy TV the way we used to. Now she watches Vine videos for an hour and laughs hysterically to get her “hit” of comedy. He mentioned Vine star Rudy Mancuso as a good example of how you can be discovered, “because somebody like me sits in an office, laughs, and says, ‘Find this guy.’ ” They liked him so much, they contacted him about doing a project, all from watching his six-second videos! I wondered if all this short-form content was fostering short attention spans in the viewers. I think our brains, especially in the younger folks, are actually being rewired to only be able to view and retain short-form content.

The Russo brothers suggested that if you’re a filmmaker, you should have scripts ready so that when you get the opportunity, you actually have content to show. Decide what kind of career you want and use the question, “What do you want to be doing in five years?” to reframe your thinking and choose your path.

So I ask you: What do you want to be doing in five years, and how are you going to get there?

Make sure to check out my new online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Glad you’re here.

Marci

WHY ACTORS NEED TO GET ON TWITTER

twitter-logo

 

By Marci Liroff

Twitter, you ask? Do I HAVE to?! Yes, you do and I’m gonna tell you why.

I came to Social Media kicking and screaming in 2009. Being an extremely private person, I was deathly afraid of opening up too much of my life to the public. My friend Angela Shelton just about chained me to a chair and taught me what to do. Dragging my feet and protesting, she made me sign up for Facebook, Twitter, LinkedIn, a YouTube channel, and a Vimeo channel. I knew I had to make the leap of faith because if I didn’t jump on this Social Media train soon, I was going to be dragged down the tracks by the upcoming newbies in the business.

I was not prepared for how much I love it! OK, truth be told I’m addicted to it! Not only do I use it for work (I interact with my community of actors and find new talent), I learn about all the breaking news on Twitter. Being a news junkie, that’s music to my ears! A couple of years ago I was asked to speak at the #140Conference in NYC on the topic of Social Media and the Casting Director. Here’s my short speech:

 

 

Truth be told, initially my main reason for getting on Twitter was to sell my DVD. Much to my chagrin, I quickly learned that Twitter is not a place to sell yourself. I got my head handed to me on more than one occasion by angry Twitter followers who didn’t like that I was trying to sell them my DVD. I thought, “But, you’re following me! Obviously you want to hear what I have to say!” Turns out that couldn’t be further from the truth and that’s not at all what Twitter is about. I decided to sit back and LISTEN and learn. My friend, actor Ben Whitehair, says that in the beginning you should “use Twitter as a listening device, not a megaphone.” Sound advice indeed!

 Once I stopped squawking about myself and started listening to the folks I was following – a world opened up.

I learned that Twitter was a place to CONNECT to my community – a place to learn from those that I’m following, hear their needs, and contribute great content. Since I’ve been in the biz for over thirty years I realized that I have a lot of great info to give. I’ve become quite the “content curator” over the last few years. I’m finding some really interesting stuff for actors—from other people’s blogs or other casting directors, producers and directors I know, or open calls that I hear about across the country—and mostly posting useful information that has nothing to do with me but will be helpful to actors. It’s about sharing great content. Twitter is limited to 140 characters, so you have to be concise and to the point. You basically want to give a headline and a link to something.

Casting Directors used to be an elusive and exclusive bunch. That business model is outmoded these days and I think you’ve noticed the abundance of Casting Directors who have made themselves available to teach/coach/and advise you on the acting business. You may hear on Twitter that they’re casting a project – but follow their lead and go about the usual channels to procure your audition. Here’s a list I put together of CDs who tweet. You’re welcome! Here’s another list from Wayne Chang (@wonderfulcow on Twitter) of CDs who have websites.

Last year when I was casting my movie The Sublime and Beautiful  I was contacted by an actress in Los Angeles who had been following me on Twitter and Facebook. She said she could be considered a local hire and were there any roles for her? (We were shooting on location in Lawrence, Kansas and had no money in the budget to bring actors from L.A. except for the lead characters). She sent her demo reel,which was very good, and I sent her the sides for the role I thought she’d be right for along with our script. Within the week we had auditioned her and hired her for a pivotal role in the movie. I had not even known her work before she introduced herself on Twitter. Here’s what she did right: she used good Twitter Etiquette. She was polite and had already established somewhat of a “relationship” with me already on Twitter and Facebook before tweeting her request to me about the role in my movie.

A couple of years ago I got a tweet from a woman in Akron, Ohio who was in charge of hair and makeup on a theatre production of A Christmas Carol for a charity which sends kids fighting cancer to summer camp. She was put in a bind by the producer when she was told (two weeks before their preview) that he had NO budget for hair and makeup and that she would have to get it herself…somehow!  She tweeted  asking for donations of hair and makeup for her play.  I contacted her to make sure it was legitimate, then reached out to my makeup connections from my movies and TV shows and in a few days I received a GIANT box from one of my makeup artist friends full of make up, wigs, and facial hair.  Another makeup artist friend hooked up the Ohio woman with a deal from MAC makeup.  Everybody came together in a matter of days…all through the power of Twitter.

OK, so I was now officially hooked!!  Hey, this thing really works! I love how a very large community of strangers became a small community of friends, helping each other. Twitter just made my world a little smaller and I loved it!

Many people mistake Twitter as their own personal P.R. firm and they talk about “me, me, me” all the time. Isn’t it boring to hear someone talking about themselves non-stop? Don’t repeat the same EXACT tweet. It’s against twitter rules and you could be reported & kicked off for spam. For example I always get these kinds of tweets: “@marciliroff are you casting anything?” Then I check the tweeter’s feed and see that they have asked this same question to 50 people. That is considered spam and I block and report them. OR – if you get a tweet like this from someone you don’t know – “@marciliroff check out this link http://blahblah.com”- BEFORE YOU CLICK THE LINK – check out their twitter feed and you will probably see that they’ve sent this same link to hundreds of people. This is spam and you should block and report them.

Think about Twitter (and all Social Media for that matter) as a cocktail or dinner party. Would you barge into a stranger’s house and scream, “Watch my short movie! Here’s the link!” So when you’re approaching a casting director or ANYONE on Twitter and in Social Media, get into the conversation and establish a relationship first before asking any favors. It’s just good manners.

Another gem I want to share that many twitter users don’t seem to know is this. I blogged about this a few months ago and it is hands down the most viewed blog I’ve written. What Everybody Should Know About Twitters Dirty Little Secret. I won’t go into detail here, but as I mention in the blog, you may need to read this a couple of times to fully understand the concept.

Another widely read blog is “10 Things Guaranteed To Get You Unfollowed on Twitter”.

In the beginning you’ll notice that you don’t have many followers. Don’t worry, your twitter follower count will grow when you start following people and get in the conversation. You should also retweet (RT) content that speaks to you and that you think others might benefit from. Thank people for RTing your tweets – it’ll encourage them to RT for you in the future. But it’s really not about your “follow” count. It’s about interaction between you and your followers. It doesn’t matter if you have thousands of followers if you’re not responding to their questions or RTing their content. It’s about joining the Twitter conversation and content is king. I’m not interested in following someone who just blasts out tweets and doesn’t interact with their community.

If you want to learn from some of the best on Twitter, here are some good people to follow to learn more about Social Media.

I’d love to hear (in the comments) how you’re using Twitter (and other Social Media platforms) in your work. Let me know what’s working and what’s not working!

Do you have any questions for me? Feel free to ask them here!

Make sure to check out my new online course “How To Audition For Film and Television: Audition Bootcamp”. You can view it on your laptop or your mobile device and your subscription gives you lifetime viewing privileges for this course. I’ll be adding lectures throughout the year.

Glad you’re here!

Marci